Goods or Services sold at The Natural Emporium are intended to promote kindness to all creatures.  It is the mission of The Natural Emporium to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals/fish/insects, for food, clothing or any other purpose; and by extension, promote the development and use of animal-free alternatives for the benefit of animals, humans, and the environment.